We’ve gathered more than 30 interesting stats about this industry so you can see what all the fuss is about. The PPC industry is on the rise, and both companies and providers seem to be profiting through it. Through this system, businesses reach the users they want without wasting any money. This model is called “pay per click” because you only pay the provider when an actual user clicks on your ad. PPC (pay per click) advertising is a model whereby you pay a certain provider, like Google or Facebook, to promote your ad to target audiences. When you’re searching for a certain product or browsing through relevant websites, PPC advertising shines. PPC stats indicate that the most effective ads aren’t the ones that rudely interrupt you to offer you something you don’t need it’s the ones that appear when you’re actually looking for them that make money. But while we still occasionally suffer through this inane spam, ads have changed for the better in recent years. They annoy you by popping up during your browsing sessions, when you’re listening to music, or when you’re playing games on your phone. From a user’s point of view, ads are a terrible thing.
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